Journalists - Know thy material!
Well, it would seem that a journalist has done it again. In Friday's edition of the Australian Lara Sinclair discusses the advertising issues with time-shift related to set-top recorders in light of Seven's decision to release a TiVo for recording its shows.
Lara discusses, among other things, the possibilities of interactive advertising and the Foxtel iQ. However, she manages to make a dog's breakfast, and dinner, out of Foxtel's use of advertising. She says that 'only Foxtel's iQ set-top box ... offers interactive advertising through its red button service.' This is not only wrong, as interactive advertising is available to all Foxtel Digital customers, not just those who subscribe to the iQ as well, but incredibly scary and a clear demonstration of the intellectual floundering of journalists today. 'Why?' you scream from the roof tops (or maybe just a shrug in the street). Because The Australian is owned by News Ltd (Murdoch Minion 1 - MM1) and Foxtel is 25% owned by, you guessed it, News Ltd (Murdoch Minor Minion 1 - MMM1).
So it seems that two people (MM1 and MMM1) can be in a room and one one not know some simple point about the other, which the rest of the world knows, despite the fact they are brother and sister (thanks to Rupert). Until next time, keep your eyes out for more journalistic jokes. (NOTE --- There will be no Bananas in Pyjamas, let alone B?/B?)
Walsingham Nut
Lara discusses, among other things, the possibilities of interactive advertising and the Foxtel iQ. However, she manages to make a dog's breakfast, and dinner, out of Foxtel's use of advertising. She says that 'only Foxtel's iQ set-top box ... offers interactive advertising through its red button service.' This is not only wrong, as interactive advertising is available to all Foxtel Digital customers, not just those who subscribe to the iQ as well, but incredibly scary and a clear demonstration of the intellectual floundering of journalists today. 'Why?' you scream from the roof tops (or maybe just a shrug in the street). Because The Australian is owned by News Ltd (Murdoch Minion 1 - MM1) and Foxtel is 25% owned by, you guessed it, News Ltd (Murdoch Minor Minion 1 - MMM1).
So it seems that two people (MM1 and MMM1) can be in a room and one one not know some simple point about the other, which the rest of the world knows, despite the fact they are brother and sister (thanks to Rupert). Until next time, keep your eyes out for more journalistic jokes. (NOTE --- There will be no Bananas in Pyjamas, let alone B?/B?)
Walsingham Nut
posted by RJGC | 4:30 pm
0 Comments:
Post a Comment
<< Home